Qualitative Research: Example Output

Target Group: Institutional Traders and Hedge Fund Managers

Based on analysis of trading patterns, market sentiment, and survey responses from 5,000 institutional clients.

Key Pain Point

Complexity in managing risk across multiple asset classes (81% expressed difficulty)

Primary Motivation

Access to deep liquidity and efficient price discovery (95% consider this 'very important')

Decision-Making Factor

Robustness of risk management tools and analytics (69% more likely to trade on platforms with superior risk management)

Unexpected Insight

Growing interest in ESG-related derivatives (38% increase in related inquiries over past year)

Emerging Trend

Adoption of AI and machine learning for trading strategies (56% are actively exploring or implementing)

Communication Preference

Favor personalized, data-driven market insights (79% engage more with tailored content)

AI-Driven Recommendation:

Develop advanced risk management tools and analytics, highlighting their application across asset classes. Consider expanding ESG-related offerings and providing personalized, AI-driven market insights to differentiate CME Group's value proposition for institutional traders.