The Emotional Intelligence of Our AI in Marketing

OASIS Test: Measuring Emotional Response Accuracy

The OASIS (Online Accuracy in Sentiment-based Interactions Scale) test, developed by Harvard, benchmarks an AI's ability to accurately predict human emotional responses. This is crucial for creating marketing content that resonates with target audiences.

OASIS Test Results Comparison

Mavera AI demonstrates near-human accuracy in predicting emotional responses, significantly outperforming other leading AI models.

Applications in Marketing

Website Hero Section Optimization

Predict emotional impact of different hero designs and copy, ensuring maximum engagement and conversion potential.

Social Media Ad Effectiveness

Analyze potential emotional responses to Instagram or YouTube ad content, optimizing for engagement and share-ability.

Email Marketing Campaigns

Craft subject lines and content that elicit desired emotional responses, improving open rates and click-throughs.

Brand Messaging Refinement

Fine-tune brand messaging to evoke specific emotional connections with target audiences across various marketing channels.

A/B Testing Enhancement

Predict emotional responses to different marketing variants, allowing for more effective A/B testing and faster optimization.