Case Study: AI Persona vs. Deloitte Study
Millennial Concerns: Deloitte vs. Mavera AI
Comparing Deloitte's "2024 Gen Z and Millennial Survey" with Mavera's AI Persona insights
Overall Alignment: 88% with key differences
1
Cost of living (40%)
Cost of living (42%)
38%
2
Climate change (23%)
Crime/safety (20%)
24%
3
Crime/safety (19%)
Healthcare (17%)
21%
4
Healthcare (19%)
Unemployment (16%)
18%
5
Unemployment (18%)
Climate change (14%)
22%
Key Insights:
88% overall alignment with Deloitte study
Significant difference in climate change ranking
Revealed gap between perceived and actual concerns
Identified potential influence of vocal minority on climate change perception
Mavera AI Advantages:
Distinguishes between perceived vs. actual concerns
1500 AI respondents for robust, diverse data
Adapts to sudden market changes in real-time
Uncovers hidden patterns and minority influences
Why This Matters:
While the Deloitte study provides valuable insights, it represents a static snapshot potentially influenced by social desirability bias. Mavera's AI Personas offer a dynamic, nuanced understanding that distinguishes between stated preferences and actual behaviors. This approach helps marketers make more informed decisions, avoiding potential pitfalls of outdated or surface-level data, and allows for real-time adaptation to market changes.
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