Fast Food Questions

Questions

1. Of all the fast-food restaurants, which one offers the best value right now

2. Which one has the best quality soft drinks

3. Which one has the least expensive soft drinks?

Persona:

Frequent-Fast Food Eater

State by State Analysis

Regional Fast Food Survey Results

Midwest

Question	Top Results
Question 1	McDonald's (51%), Wendy's (21%), Culver's (14%)
Question 2	McDonald's (68%), Culver's (22%), Sonic (5%)
Question 3	McDonald's (100%)

Northeast

Question	Top Results
Question 1	McDonald's (69%), Wendy's (31%)
Question 2	McDonald's (59%), Chick-fil-A (41%)
Question 3	McDonald's (100%)

South

Question	Top Results
Question 1	Cook Out (23%), Taco Bell (22%), Wendy's (14%)
Question 2	Chick-fil-A (85%), Whataburger (6%), Sonic Drive-In (5%)
Question 3	McDonald's (100%)

West

Question	Top Results
Question 1	Taco Bell (35%), McDonald's (31%), In-N-Out Burger (15%)
Question 2	McDonald's (63%), In-N-Out Burger (16%), Chick-fil-A (10%)
Question 3	McDonald's (100%)