# Marketing Mix Modeling: Example Output

### Campaign: Q4 Product Launch

Analysis based on historical campaign data, current market trends, and AI-simulated scenarios.

### Channel Effectiveness and Budget Allocation

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### Key Insights

#### Social Media Boost

25% increase in budget allocation due to high engagement rates and cost-effectiveness.

#### Display Ad Reduction

33% decrease in display ad spend, reallocating to higher-performing channels.

#### Email Marketing Opportunity

50% increase in email marketing budget based on high conversion rates and customer retention impact.

### Performance Metrics

* Projected ROI Improvement: 22%
* Expected Increase in Conversions: 18%
* Estimated Cost per Acquisition Reduction: 15%
* Forecasted Brand Awareness Lift: 10%

### Channel Synergies

* Social Media + Influencer Marketing: 1.5x multiplier effect on engagement rates
* Search Ads + Content Marketing: 30% increase in organic search rankings
* Email + Display Retargeting: 25% higher conversion rate for abandoned carts

> AI-Driven Recommendations:
>
> * Increase social media ad spend, focusing on platforms with highest engagement (Instagram, TikTok)
> * Reallocate display ad budget to search ads and content marketing for better ROI
> * Develop a more robust email marketing strategy, emphasizing personalization and automation
> * Optimize influencer partnerships, focusing on micro-influencers with higher engagement rates
> * Implement cross-channel tracking to better measure and capitalize on channel synergies
> * Continuously monitor and adjust allocations based on real-time performance data
