# Brand Perception: Example Output

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### Brand: EcoTech Solutions

Analysis based on 100,000+ mentions across social media, news articles, and review sites over the last 30 days.

### Sentiment Analysis by Platform

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### Key Insights

#### Overall Sentiment

Positive: 60%, Neutral: 28%, Negative: 12%. 5% improvement in positive sentiment from last month.

#### Top Positive Themes

1. Product Innovation (40% of positive mentions)
2. Customer Service (30%)
3. Environmental Impact (20%)

#### Main Negative Issues

1. Product Pricing (50% of negative mentions)
2. Shipping Delays (30%)
3. Packaging Concerns (15%)

### Emerging Trends

#### Sustainability Focus

25% increase in discussions about the company's environmental initiatives.

#### Product Feature Requests

Growing demand for integration with smart home systems (mentioned in 15% of product-related posts).

#### Competitor Comparison

EcoTech Solutions mentioned positively in 30% more posts compared to main competitor.

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#### Potential Crisis Alert:

Recent shipping delays due to supply chain issues have led to a 20% spike in negative mentions over the past 48 hours. This situation requires immediate attention to prevent escalation.
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#### AI-Driven Recommendations:

* Address shipping delays: Issue a proactive statement explaining the situation and offering compensation to affected customers.
* Leverage positive sentiment around product innovation: Increase marketing focus on upcoming product features and improvements.
* Capitalize on sustainability interest: Launch a campaign highlighting the company's environmental initiatives and impact.
* Address pricing concerns: Develop content explaining the value proposition of products in relation to their price.
* Explore smart home integration: Consider developing and promoting integration features based on customer demand.
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