---
description: >-
  Explore Sprites, Mavera's intelligent data annotation system. Learn how these
  AI-powered tools add context and meaning to raw data, enabling deeper customer
  insights and more accurate modeling.
---

# Sprites: Data Annotators

Sprites are Mavera's advanced data annotation tools, leveraging Natural Language Processing (NLP) and custom transformer models to add context, grounding, and honesty to our AI system.

### Key Features

1. **Flexible Annotation**: Sprites can perform a wide range of annotation tasks, from sentiment analysis to topic extraction.
2. **Custom Transformer Models**: Mavera's proprietary transformer models allow for highly accurate and context-aware annotations.
3. **Multi-Level Processing**: Sprites operate at both base and advanced levels, with more complex annotations performed on-demand.
4. **Contextual Understanding**: Sprites can understand and annotate data within its broader context, not just isolated data points.
5. **Targeted Analysis**: Sprites can determine which customer bases are most likely to be interested in specific topics or events.

### How Sprites Work

1. Base Sprite processing is run on all data points ingested by the Gremlins.
2. More advanced, topic-specific Sprites are activated on-demand based on the task requirements.
3. Sprites use a combination of NLP techniques and custom transformer models to analyze and annotate the data.
4. Annotations can include political sentiment, keyword extraction, topic identification, and follow-up event prediction.
5. The annotated data is then made available to other components of the Mavera ecosystem, particularly Personas and Heracles.

### Benefits

* **Deep Insights**: Sprites' annotations add layers of meaning to raw data, enabling deeper insights.
* **Contextual Awareness**: By understanding context, Sprites help create more accurate and nuanced customer models.
* **Flexibility**: The ability to customize Sprites for specific annotation tasks allows for adaptability to various business needs.
