---
description: >-
  Discover Heracles, Mavera's advanced individual customer modeling system.
  Learn how it creates detailed AI representations of individual customers,
  enabling hyper-personalized insights and micro-segme
---

# Heracles: Individual Customer Modeling

Heracles is Mavera's cutting-edge AI system designed for detailed, individual-level customer modeling. While our Personas system models customer groups, Heracles takes it a step further by creating AI representations of individual customers within these groups.

### Key Features

1. **Granular Modeling**: Heracles creates detailed profiles of individual customers, acknowledging the diversity within target customer groups.
2. **Behavioral Simulation**: Each Heracles model can simulate the behavior, preferences, and decision-making processes of a specific individual customer.
3. **Dynamic Updating**: Heracles models are continuously updated with new data to reflect changing customer behaviors and preferences.
4. **Entropy Calculation**: Heracles can calculate the entropy across different customer groups, helping identify areas of consensus and divergence.
5. **Multi-Model Interaction**: Heracles can spool up multiple models per conversation, allowing for nuanced, multi-perspective insights.

### How Heracles Works

1. Heracles starts with a base model trained on general customer data.
2. It then incorporates specific data points related to individual customers, creating unique models.
3. These models are fine-tuned through millions of queries and interactions.
4. Heracles uses differential entropy mechanisms to achieve consensus within each individual model.
5. Like Personas, Heracles models are regularly updated with data from Gremlins and Sprites.
6. When used, multiple individual models within Heracles contribute to the final response, synthesized via proxies.

### Benefits

* **Hyper-Personalization**: Heracles enables extremely personalized marketing and customer experience strategies.
* **Micro-Segmentation**: By modeling individuals, Heracles can uncover unique micro-segments within broader customer groups.
* **Predictive Power**: Individual-level modeling allows for more accurate predictions of customer behavior and preferences.
* **Deep Insights**: Heracles can reveal individual-level insights that might be lost in group-level analysis.
